Making Innovation a Reality
Propeller is a digitally-native healthcare marketing agency that leverages it’s full-service modern solutions to bring brand vision to life.
About
Founded
in 2006
with employees
located all across
the country
Propeller makes digital innovation more than theory… we make it actionable. With omnichannel fluency driven by deep digital and data expertise, we offer a customized approach to help you achieve your business goals today and for what’s next.
What sets us apart
We are knowledgeable about the healthcare space and your customers
Fluent in how to influence HCPs
We are digitally native
At the forefront of digital, helping you navigate the “never‑been‑done” with ease
We are agile
Working with speed and nimbleness to deliver at the rapid pace of the industry
We action innovation
Making digital innovation a reality, meeting you where you are today to drive what will be next
Our team of 150+ accomplished marketing specialists from various personal and professional backgrounds all bring unique perspectives to the table. It’s this diversity that allows us to break away from conventional thinking and speak intelligently about serious topics in a highly efficient, quick-to-deliver manner.
Meet our curated leadership and the difference they make, directly and intimately involved in your business.
Charlie Flax
Founder and CEO
An ambassador to healthcare and its digital future, Charlie’s a consultant and expert advisor to industry partners, ensuring they accomplish what they set out to do, getting customers to change behaviors, and grow their businesses in a fast-moving landscape. His fun‑loving spirit, drive, and never‑stop caring personality has been carried through to the tone and feeling of Propeller – and echoed into every experience in working with us.
Donna Wrotny Smith
Chief Creative Officer
With an unbelievable eye and attention to detail, alongside a
deep understanding of what is needed to ignite conversation
and movement, Donna is so much more than creative. She’s
forward‑thinking, testing limits, and seeing the big picture for your
customer. With years of experience, she knows how to get the best
work and brain power from her design, writing, and editorial teams,
and is responsible for the success and expansion of Propeller.
Heather Hoy
EVP, Experience Strategy
A Propeller OG and once-was 3D Animator, Heather is your
quick‑to‑discover glue and guiding light, with oversight and
leadership in all digital strategy. She is a genuine know-it-all
healthcare industry consultant, the on‑the‑fly problem solver,
the person you can count on to get it done (plus some). From
conception to execution, Heather provides a one‑of‑a‑kind
impact on your digital experience.
Lisa Von Thaden
Chief Financial Officer
With over 15 years of experience in at Omnicom Health Group, Lisa brings a diverse range of financial and operational leadership within pharma advertising. In her role as CFO, she is responsible for all the financial functions at the agency including client budget oversight, resource management and overall financial accounting. Lisa ensures that healthy financial management is integrated into the agency process while challenging her team to always find the best solutions for managing client’s budgets.
Taylor De Block
EVP, Head of Client Services
Taylor’s account expertise goes above and beyond the scope of her
role, delivering to Pharma clients exceptionally thorough KPI-driven
strategy and omnichannel innovation. She is innately proactive and
nimble and sets a new standard for account management. No matter
the therapeutic area—rare disease, immunology, oncology—leading
business growth and evolution is a part of her DNA.
Diana Snyder
SVP, Experience Strategy
Diana specializes in generating and amplifying brands through thoughtful targeting and omnichannel activations. Using data for decision making and real‑time optimizations, Diana ensures that every strategy is grounded in measurable outcomes and a personalized customer experience. No one will be more committed to your success story.
Margeaux Buttner
SVP, Group Creative Director, Copy
A creative storyteller with a passion for making a difference, Margeaux has dedicated her career to educating HCPs and patients across multiple disease states and brand indications. Her clinical background as a Registered Nurse has provided a unique perspective in communicating with a variety of audiences and crafting impactful content strategies. Margeaux is a fearless yet empathetic leader who guides writing teams across Propeller’s pharmaceutical businesses.
Gina Turdo-Orner
SVP, Client Services
Gina is committed to leading a dedicated and passionate account team. She is best known for driving innovation and capitalizing on brand strategy within the strategic pull-through and digital executions. Dedicated to pushing boundaries and staying at the forefront of industry trends, Gina is focused on fostering a team environment that establishes lasting partnerships built on trust, integrity, and unparalleled success.
Our Awards
Recognized by the healthcare and digital marketing industry, as well as our people
2022
2023 | 2022 | 2021 2020 |2024 | 2025
2022 | 2021 | 2020 | 2019
2021 | 2020 | 2019 | 2018
2019
2022 | 2024
2023
2023
PROP
Culture
WHO WE ARE
Genuine. Candid. Purposeful. Driven. Individualists. At PROPELLER, our people are at the center of everything—a family and community brought together over shared values and work ethic. Each of us is a respected and important piece of this colorful mosaic we are building together.
WHERE WE ARE
With employees located around the country, Propeller embraces a flexible and hybrid work model. For those who choose to work in the office, our recently renovated state-of-the-art HQ is located in Summit, NJ, and offers a safe, comfortable, and inspiring environment for employees and clients alike.
Roll over to see where our employees live and work.
WHY WE ROCK
We are, to put it simply, culture obsessed
As part of our dedication to experiences and opportunities, we bring you the following programs and initiatives so we can live and lead together as our best selves.
Be well
Rest and rejuvenate
Save more
Cultivate your career
Work wherever
Reap the benefits
Support the soul
Feel the love
Give back
COME JOIN US
Do you like bad movies, online shopping, or Zoom sandwich clubs? Do you like to talk about your kids, pets, or hobbies outside of work? Do you crave teammates who approach every project with passion, savviness, and kindness? Do you thrive knowing you are supported on all sides by good people who will never let you down? If you answered yes, you are a “Propeller."
Tell us your dream role!
Propeller embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status. If you require disability-related accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience.
WHO WE ARE
WHERE WE ARE
WHY WE ROCK
COME JOIN US
Impact
See how Propeller actions innovation
Capabilities
Propeller takes brands into the modern marketing era with its full suite of in‑house services:
Experience Strategy,
Data Strategy
Integrated omnichannel strategy and activation that is relevant and approachable Innovation Strategy, Digital Engagement & Activation, Media & Social Consulting: Strategically Injected differentiation and digital innovation in response to a highly competitive environment Design, Medical Writing, Video Production, Digital Development, Editorial: Personalized creative tailored to meet unique target preferences and KPIs Client Services, Operations, Project Management: Agile with a desire to get our hands dirty to deliver with speed
Proprietary solutions we
integrate into our experiences
Contact
Looking for new
opportunities,
partnerships,
or
just want to say hi?
Inquiries
Drop in
360 Springfield Avenue
Summit, NJ 07901
New Business
