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Making Innovation a Reality

Propeller is a digitally-native healthcare marketing agency that leverages its full-service offering to bring brand vision to life.

360 Approach

Where strategy, content, and execution are “chromosomically” linked

The 360 is symbolic to Propeller's powerfully synergistic marketing approach that kick-starts brands to thrive in an omnichannel world. Redefining healthcare professional engagement and communication, we guarantee that Strategy, Content, and Execution are all fluidly part of the experience. An unlike-anyone-else methodology for success, these three fundamentals are “chromosomically” linked—giving us our sweet spot and driving stronger results for our partners and their customers.

C O N T E N T S T R A T E G Y E X E C U T I O N S E C

Strategic thinking, subject matter expertise and  innovation
delivered in perfect harmony

C O N T E N T S T R A T E G Y E X E C U T I O N

Anchored in deep industry knowledge and informed insights, your whole
marketing journey is led
with a thoughtful vision and oversight

C O N T E N T S T R A T E G Y E X E C U T I O N S

Research and claim-based story development that educates
and moves your external and internal stakeholders

C O N T E N T S T R A T E G Y E X E C U T I O N C

Digitally focused
cross-platform solutions
using our expert in-house creative suite

C O N T E N T S T R A T E G Y E X E C U T I O N E

About

Founded
in 2006

with employees
located all across
the country

Propeller makes digital innovation more than theory… we make it actionable. With omnichannel fluency driven by deep digital and data expertise, we offer a customized approach to help you achieve your business goals today and for what’s next.

What sets us apart

We are knowledgeable about the healthcare space and your customers

Fluent in how to influence HCPs

We are digitally native

At the forefront of digital, helping you navigate the “never‑been‑done” with ease

We are agile

Working with speed and nimbleness to deliver at the rapid pace of the industry

We action innovation

Making digital innovation a reality, meeting you where you are today to drive what will be next

Our Culture

Our team of 125+ accomplished marketing specialists from various personal and professional backgrounds all bring unique perspectives to the table. It’s this diversity that allows us to break away from conventional thinking and speak intelligently about serious topics in a highly efficient, quick-to-deliver manner.

Meet our curated leadership and the difference they make, directly and intimately involved in your business.

Charlie Flax

Charlie Flax

Founder and CEO

An ambassador to healthcare and its digital future, Charlie’s a consultant and expert advisor to industry partners, ensuring they accomplish what they set out to do, getting customers to change behaviors, and grow their businesses in a fast-moving landscape. His fun‑loving spirit, drive, and never‑stop caring personality has been carried through to the tone and feeling of Propeller – and echoed into every experience in working with us.

Donna Wrotny Smith

Donna Wrotny Smith

Chief Creative Officer

With an unbelievable eye and attention to detail, alongside a deep understanding of what is needed to ignite conversation and movement, Donna is so much more than creative. She’s forward‑thinking, testing limits, and seeing the big picture for your customer. With years of experience, she knows how to get the best work and brain power from her design, writing, and editorial teams, and is responsible for the success and expansion of Propeller.

MM+M Women of Distinction 2023

Heather Hoy

Heather Hoy

SVP, Digital Strategy & Execution

A Propeller OG and once-was 3D Animator, Heather is your quick‑to‑discover glue and guiding light, with oversight and leadership in all digital strategy. She is a genuine know-it-all healthcare industry consultant, the on‑the‑fly problem solver, the person you can count on to get it done (plus some). From conception to execution, Heather provides a one‑of‑a‑kind impact on your digital experience.

MM+M Women to Watch 2022

Kate Horvath

Kate Horvath

SVP, Strategy & Innovation

With a strong foundation in media planning and robust fashion and lifestyle marketing experience, Kate brings unique, boundary‑pushing consumer thinking and a differentiated business‑savvy lens, which are integral in strategically and effectively personalizing and enhancing your cross-platform customer experience. She also leads all culture operations and people initiatives at Propeller, and is instrumental in cultivating the internal community.

PM360 ELITE 100
2021 Digital Crusader
MM+M Women to Watch 2022

Christine Marinescu

Christine Marinescu

VP, Finance

Christine is the knower of all things Propeller, making crucial business decisions that have a direct impact on your everyday interactions with us. Leading and managing all finances, Christine works behind the scenes to ensure our company is set up for long‑term success.

Eileen Topps

Eileen Topps

VP, Group Account Director

With unparalleled procedural and medical device knowledge, Eileen brings strategy, depth, and organization into all sides of her business. While directing her team on delivering quality client experiences, her unique cross-specialty perspective and 30‑foot view of the full business gives your marketers a leg up on how to best effectively drive results.

Taylor De Block

Taylor De Block

SVP, Group Account Director

Taylor’s account expertise goes above and beyond the scope of her role, delivering to Pharma clients exceptionally thorough KPI-driven strategy and omnichannel innovation. She is innately proactive and nimble and sets a new standard for account management. No matter the therapeutic area—rare disease, immunology, oncology⁠—⁠leading business growth and evolution is a part of her DNA.

PM360 ELITE 100 2023 Transformational Leader

Diana Snyder

Diana Snyder

VP, Experience Strategy

Diana specializes in generating and amplifying brands through thoughtful targeting and omnichannel activations. Using data for decision making and real‑time optimizations, Diana ensures that every strategy is grounded in measurable outcomes and a personalized customer experience. No one will be more committed to your success story.

Dennis Flath

Dennis Flath

VP, Operations

A smart, ahead‑of‑the‑curve experiential thinker, Dennis understands strategy and technological innovation. His intelligence and outside-the-box perspective brings immense added value, efficiency, and new life even beyond the 3D realm. A nimble‑driven leader, he oversees all digital production and project management, ensuring deliverables are moving at the pace of our customers.

Michael Meyer

Michael Meyer

VP, Creative Director, Moving Images

A storyteller through and through, Mike’s invaluable docu and broadcast video background influences his thoughtful and out‑of‑the‑ordinary approach, challenging every partner execution for even better‑than‑promised outcomes. Today he leads a select team of video editors, motion graphic artists, and photographers.

Todd Bollack

Todd Bollack

Senior Director, Development

Paving the way for technological curiosity and growth, Todd plays a central role in evangelizing your digital experience and implementing insight‑driven best practices. From external front‑end web development to an internal media performance analytics tool, Todd consistently brings new functionalities that surprise and delight you.

Carin Apter

Carin Apter

VP, Group Account Director

Carin’s personality makes her the kind of account lead that people want to work for and clients want to work with. She has a talent for making everyone feel good about their partnership and is constantly looking at her businesses to find opportunities for meaningful growth. Leading effective digital solutions for complex strategic challenges, she supports a wide range of specialties including dermatology, immunology, and cardiovascular.

Katie Matias

Katie Matias

VP, Creative Director, Copy

With a background in science journalism, Katie brings an investigative, analytical eye and narrative storytelling to every project. Passionate about getting into the mind of each audience, Katie does not stop until she has found just the right way in through strategic and arresting concepts and grab‑you‑by‑the‑lapels messaging. Today she leads a team of smart, driven, boundary‑pushing writers across medical technology and pharma brands.

Margeaux Buttner

Margeaux Buttner

VP, Creative Director, Copy

A creative storyteller with a passion for making a difference, Margeaux has dedicated her career to educating HCPs and patients across multiple disease states and brand indications. Her clinical background as a Registered Nurse has provided a unique perspective in communicating with a variety of audiences and crafting impactful content strategies. Margeaux is a fearless yet empathetic leader who guides writing teams across Propeller’s pharmaceutical businesses.

Our Awards

Recognized by the healthcare and digital marketing industry, as well as our people

MM&M Awards2022
MM&M Awards2023 | 2022 | 2021 | 2020
Great Place to Work2022 | 2021 | 2020 | 2019
PM360 Award2021 | 2020 | 2019 | 2018
Digiday Award2019
WorkLife Awards2022

PROP

Culture

Come find out who we are, where we are, and why you would want to work here. What you’ll find as you explore is our commitment to our awesome people.

WHO WE ARE

Genuine. Candid. Purposeful. Driven. Individualists. At PROPELLER, our people are at the center of everything—a family and community brought together over shared values and work ethic. Each of us is a respected and important piece of this colorful mosaic we are building together.

WHERE WE ARE

With employees located around the country, Propeller embraces a flexible and hybrid work model. For those who choose to work in the office, our recently renovated state-of-the-art HQ is located in Summit, NJ, and offers a safe, comfortable, and inspiring environment for employees and clients alike.

Roll over to see where our employees live and work. AR CA CO CT FL IL NJ NY OH PA WI

Roll over to see where our employees live and work.

WHY WE ROCK

We are, to put it simply, culture obsessed

As part of our dedication to experiences and opportunities, we bring you the following programs and initiatives so we can live and lead together as our best selves.

Be well Be well
PROPELLwell is our physical, emotional, and social health program. Our partnership with MoveSpring brings on-demand fitness classes, nutrition tracking, company events, and more.
Rest and rejuvenate Rest and rejuvenate
Propeller provides generous time off, and we encourage you to use it— whether it's for vacation or personal reasons. Paid holidays and Summer Fridays are a bonus!
Save more Save more
Propeller’s 401(k) plan provides you with an opportunity to defer compensation for long-term savings with a generous Company match.
Cultivate your career Cultivate your career
We prioritize professional and personal growth through ongoing digital trainings, manager coaching, and innovation engagements led by industry experts.
Work wherever Work wherever
With employees located around the country, we are optimized to operate and foster relationships whether in the office or Zooming in.
Reap the benefits Reap the benefits
Propeller's medical healthcare plan provides coverage for employees and enrollment access to eligible family dependents.
Support the soul Support the soul
We offer therapy and coaching opportunities across formats and content, from maternal wellness to activism discussions to work-life balance education.
Feel the love Feel the love
We value our people and their dedication. Employee spotlights are celebrated on a monthly cadence, and our people are awarded for going above and beyond.
Give back Give back
We are passionate about activism, fulfilled by supporting non-profits, charities, and mission-driven organizations at a local and national level.

COME JOIN US

Do you like bad movies, online shopping, or Zoom sandwich clubs? Do you like to talk about your kids, pets, or hobbies outside of work? Do you crave teammates who approach every project with passion, savviness, and kindness? Do you thrive knowing you are supported on all sides by good people who will never let you down? If you answered yes, you are a “Propeller."

Don’t see a job opening for you? 
Tell us your dream role!

Propeller embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status. If you require disability-related accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience.

See More
WHO WE ARE WHO WE ARE
WHERE WE ARE WHERE WE ARE
 
WHY WE ROCK WHY WE ROCK
COME JOIN US COME JOIN US

Impact

See how Propeller’s 360 approach
and omnichannel principles
are transforming healthcare

Capabilities

Purposeful, ever-maturing skills
that power Propeller’s 360 Approach

with the following in-house teams

Experience Strategy

Check out Engine360! Play

Brand planners, consultants, and objective measurers, our Experience Strategy team ensures every business strategy and communication is informed and well thought-out. The team is composed of experts in digital marketing and execution of digital strategies, including creation of best practices for digital channels and bringing key communications to life within an omnichannel ecosystem.

  • Digital execution strategy
  • Product & campaign strategy
  • Social activation & engagement
  • Omnichannel business planning
  • Brand development
  • Positioning and messaging
  • Customer segmentation

Innovation Strategy

Dedicated to infusing unmatched innovation and quality from the inside out, our Innovation Strategy team provides Propeller with strategic guidance, meaningful experiences, and best practices to help our people and clients perform at their highest level.

  • Tangible & tailored innovative solutions to meet business needs
  • Epicenter for partner relationships and cutting-edge technology
  • DE&I planning
  • Propeller brand & communications
  • RFP story development & oversight
  • People & culture

Operations

Masters of optimization, communication, and business strategy, our Operations team is highly skilled in creating efficiencies and processes that keep our company focused on ensuring excellence in innovation for our clients.

  • Overseeing daily operations
  • Managing the budgeting, planning, reporting, & auditing
  • Ensuring regulatory compliance
  • Developing operational policies & procedures
  • Implementing quality control measures

Account Management

Serving as the primary, cross-functional liaison between the client and in-house teams, dedicated account leads are true strategic partners and problem solvers, always keeping marketing goals and project objectives at the forefront.

  • In-depth marketing & business expertise in pharmaceutical & medical device industries
  • Strategic brand oversight
  • Project advisor & financial management
  • Cross-functional liaisons to all stakeholders/agencies

Medical Writing & Editing

Strategic storytellers with a deep understanding of science and passion, editors and copywriters bring a creative vision and a strong narrative to everything they do, from video storyboards and interactive PDFs to instructional design and social media posts.

  • Omnichannel campaigns
  • Creative concepting
  • Sales training & instructional design
  • HCP & patient websites
  • Corporate communications
  • Content strategy
  • Medical editing & research

Digital Design

From thinking big picture to concrete deliverables, digital designers are the bringers-to-life, skilled in making marketing concepts come to fruition.

  • Branding & visual identity
  • Campaign conceptualization
  • Cross-platform campaigns
  • Omnichannel asset production
  • UI/UX design

Digital Production & Project Management

Instrumental in ensuring projects meet digital requirements and deadlines, the digital strategists work closely with internal and external stakeholders to execute projects and campaigns strategically and seamlessly.

  • Digital execution
  • Project & campaign management
  • Social media activation
  • Third-party liaisons
  • Media performance analysis & insights (SEO/SEM)
  • UI/UX expertise
  • Dashboards/wireframes & visualizations

A diverse, full-service video team culled from the world of broadcast television, film, and documentaries can take you from script to screen in every video style and genre you can dream of.

  • Instructional videos
  • Documentaries
  • Procedural videos
  • Music videos
  • PSA videos
  • Voiceovers
  • 360 & VR storytelling

3D Animation

Multimedia artists with strong artistic, visual imaging and computer skills, who create visual effects and animations for video, video games, and other electronic media— turning medical and surgical concepts into reality.

  • Highly accurate 3D models
  • Photo-realistic textures
  • Cinematic-quality 3D animations
  • Dynamic motion graphics
  • Engaging game-based learning
  • Immersive AR & VR

Web & Mobile Development

Lovers of technology, the makers and doers, integrating the latest innovations in content creation to develop digital assets that can live anywhere, anytime, regardless of channel.

  • Responsive UI/UX
  • Mobile apps
  • CRM/CMS
  • Web apps
  • Unity 3D engine (games, AR, VR)
  • MEAN/LAMP/Windows stacks
 

Contact

Looking for new
opportunities,
partnerships,
or
just want to say hi?

Inquiries

© Propeller Communications, Inc., 2020. All Rights Reserved.

Drop in

New Jersey Headquarters

Drop in

360 Springfield Avenue

Summit, NJ 07901


New Business

contact@propellercommunicates.com


Campaign
Conceptualization

HemoSonics

HemoSonics

Objective

Execute 2 phased creative campaigns with an emphasis on how HemoSonics is showing up as an industry leader with the mission to reestablish the value of VET and transform the standard of care in bleeding management

Solution

In phase 1, showcase HemoSonics as an industry leader through journal ads, banner ads, and emails
In phase 2, showcase the Quantra® System by HemoSonics as FAST, INTUITIVE, FLEXIBLE, and a one‑of‑a‑kind design through journal ads

Campaign Journal Ads

Experiential

Ethicon's Colorectal
Virtual Experience

Ethicon's Colorectal
Virtual Experience

Objective

To replace the live conference experience, Ethicon needed to create an engaging and innovative interactive platform to showcase key Ethicon products in colorectal procedures

Solution

A one-of-a-kind interactive learning platform designed to offer the same features and benefits as an in-person conference but in a virtual environment
Series of videos from Ethicon Engineers showcasing the science behind the latest innovations
3D product simulations that demonstrate how these innovative devices can potentially help improve outcomes, while allowing visitors to “try them out” in a simulated surgical procedure

Website

Engineer Design Chats

3D Product Simulations

New Social Platforms

STELARA® (ustekinumab)
TikTok Campaign

STELARA® (ustekinumab)
TikTok Campaign

Objective

To be one of the first HCP brands to enter and establish a strong presence in the TikTok ad space, knowing that as of 2021, 3.8 million members of the US TikTok community self-identified as HCPs

Solution

Creation of an animated TikTok video ad highlighting the latest STELARA® (ustekinumab) HCP campaign, geared toward reaching Specialty HCPs on the platform
The TikTok ad drove traffic to the STELARA® HCP landing page to encourage HCPs to dive deeper into how STELARA® could help their patients
Overall, the TikTok ad proved to be very successful, reaching over 80,000 HCPs within just 9 weeks of launching and having a video completion rate that was 103% over the TikTok healthcare benchmark
STELARA® TikTok Campaign

Click here to view the
Important Safety Information and the Prescribing Information

Launch Experience

COSENTYX HS DSE
Website and NPP Assets

COSENTYX HS DSE
Website and NPP Assets

Objective

Educate HCPs in the hidradenitis suppurativa (HS) landscape in a personalized way that drives referrals and diagnosis, while priming the market for an upcoming branded launch

Solution

The HS-Awareness DSE experience was designed for HCP audiences and focuses on personalized content tailored to address unique careabouts. This is achieved through the website gateway page, where upon entering the website, HCPs select their specialty and current familiarity with HS to receive a personalized website experience
The gateway page also included an HCP locator tool, interactive quizzes for learning and knowledge retention and shareable social content cards to drive disease awareness and engagement
Developed an omnichannel experience with micro segmented drivers to reach target HCPs in the right channel at the right time across social, programmatic display and email and bolstered campaign impact by leveraging real KOL POVs through video content
Within two months of the site launch, HS-Awareness.com has seen over 25,000 sessions and KOL videos, which collectively have over 2,000 views
Cosentyx Hypertargeted Program
360 Approach About Culture Impact Capabilities Contact Propeller Pulse
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